December 19-in the World Cup final, Argentina beat France in a penalty shootout to win the World Cup. As Argentina’s jersey sponsor, Adidas changed his Twitter profile picture to blue-and-white Logo, with three more stars below, symbolizing Argentina’s third World Cup title.
Lionel Messi, the top star of Adidas, released a poster of a goat with the caption: I told you. (told you so)
When Adidas shot a poster for Messi in 2018, Messi was framed with a goat, GOAT meaning “best player of all time”.